Privacy Policy

At wickandstow, accessible via www.wickandstow.com, we respect customer privacy and are committed to handling personal information responsibly in accordance with applicable laws in the United Kingdom and the European Union, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR).

1. Data Controller Information

For the purposes of applicable data protection legislation, the Data Controller responsible for personal information collected through this website is:

• Website / Data Controller: www.wickandstow.com
• Brand Name: wickandstow
• Contact Email: service@wickandstow.com

2. Information Collected

When customers interact with www.wickandstow.com or make purchases, specific operational information is collected to process orders and provide services:

• Contact & Delivery Details: Full name, billing address, shipping address, email address, and telephone number.
• Transaction Records: Details regarding ordered items (such as umbrella sleeves, storage pouches, absorbent bags, umbrella stands, or portable gear carriers), payment status, and order history.
• Technical Communication Data: Records of customer inquiries, support communications, or operational feedback.

3. Purpose & Legal Basis for Processing

Personal data is collected and processed under the following legal bases:

• Contractual Necessity: Processing details necessary to fulfill customer purchase orders, manage dispatches, and handle order inquiries.
• Legal Obligation: Maintaining transaction records to meet British and European accounting, tax, and commercial legal obligations.
• Legitimate Interests: Operations related to administrative management, customer service handling, and maintaining site operations.

4. Third-Party Data Processors & Payment Handling

To complete commercial transactions efficiently, www.wickandstow.com works with vetted service providers.

• Payment Processing: All electronic payment transactions are processed securely by our primary third-party payment infrastructure partner, Stripe. When a payment is initiated, transaction information (including card details, payment totals, and billing verification) is collected and processed directly by Stripe under their privacy policies and regulatory frameworks. www.wickandstow.com does not store or process raw financial card numbers on local infrastructure.
• Logistics & Dispatch Partners: Order fulfillment details (name, delivery address, phone number) are provided to carriers to complete product dispatches.

We do not sell, rent, or trade personal customer details to external entities for marketing purposes.

5. Data Retention Periods

Personal information is retained only for as long as necessary to fulfill the purposes outlined in this policy or to conform with legal, statutory, and accounting standards in the United Kingdom and the European Union:

• Order & Financial Records: Retained for a standard period of six (6) years following the end of the applicable accounting tax year, in compliance with British statutory tax and financial reporting requirements.
• Customer Inquiry Communications: Retained for up to two (2) years following resolution of the query to assist with subsequent support requests.
• Analytical & Operational Logs: Retained for up to twelve (12) months before automated deletion or anonymisation.

Once the retention period expires, personal data is securely deleted or anonymised.

6. Individual Rights Under Data Protection Law

Under British and European Union data protection regulations, individuals possess specific legal rights regarding their personal data:

• Right of Access: The right to request copies of personal data held by www.wickandstow.com.
• Right to Rectification: The right to request correction of inaccurate or incomplete information.
• Right to Erasure: The right to request deletion of personal information where legal retention requirements no longer apply.
• Right to Restrict Processing: The right to request limitations on how personal data is used in specific circumstances.
• Right to Data Portability: The right to request transfer of provided data to another party in a standard format.

To exercise any of these rights, please contact our administrative team at service@wickandstow.com. Individuals also hold the right to lodge a complaint with the relevant supervisory authority, such as the Information Commissioner’s Office (ICO) in the United Kingdom.

7. Updates to This Privacy Policy

www.wickandstow.com may update this policy periodically to reflect statutory changes or standard operational adjustments. Updated revisions will be published directly on this page with an updated effective date.